To promote the Alibi channel's new brand proposition of ‘more than meets the eye’, we wanted to engage with the curiously-minded fans of crime drama by creating a real world experience that offers something unexpected and challenges their perspectives.

Using the optical illusion of anamorphic type, we developed a large installation that can only be seen and deciphered from a certain point and perspective. This installation will be seen across the UK from Manchester to London.

This installation allows people to engage and interact with our brand and was created as part of a wider campaign to show that on Alibi there is always more going on than meets the eye.

Head of Design: Peter Allinson
Creative Manager: Tom Williams
Senior Producer: Genevieve Sligcher
Design Producer: Maria Garcia Estefane
Creative Director: Scott Russell
Marketing Manager: George Gurr
Senior Marketing Manager: Andy Boothroyd
Creative Planner: Rosie Harrison


  • Andy BoothroydSenior Marketing Manager
  • Genevieve SligcherSenior Producer
  • George GurrMarketing Manager
  • Maria Garcia EstefaneDesign Producer
  • Rosie HarrisonCreative Planner
  • Scott RussellCreative Director
  • Tom WilliamsCreative Manager
  • * UKTV Creative
  • * Peter AllinsonHead of Design
Project featured: on 23rd May 2022

Alibi Brand Campaign Installation