ABOUT

Context
PinczePont was developed as the first comprehensive wine tourism initiative in the Balatonfüred-Csopak Historic Wine Region. The objective was to create an integrated service platform connecting wineries, gastronomy and tourism into a coherent visitor experience.

Approach
I designed the overall concept as an experience-driven system, combining brand, service design and digital infrastructure. The goal was to move beyond fragmented tourism offerings and establish a unified platform that enhances regional accessibility, engagement and year-round attractiveness.

Execution
I led the project from concept development to full implementation, including the creation of the PinczePont brand, the design and delivery of a physical wine tasting center and event space, and the development of a digital booking platform.
The work involved coordinating a complex ecosystem of wineries, gastronomy partners and tourism stakeholders, while also designing and executing wine tourism programs and events to activate the platform.

Results
The project successfully established a new level of integration within the region’s tourism offering, creating a scalable platform for wine tourism services and experiences. It strengthened regional collaboration, improved accessibility for visitors and contributed to positioning the area as a more structured and attractive wine destination.