ABOUT

Context
CarboGale was established as a premium brand specializing in innovative carbon-composite accessories for sports and leisure yachts. The challenge was to build a new brand and product offering from the ground up and position it within a niche, high-value international market.

Approach
I developed the full business development and brand strategy, focusing on aligning product innovation, brand identity and market positioning into a coherent system. The objective was to create a distinctive premium brand that combines advanced materials with functional design and refined user experience.

Execution
The project covered the full journey from concept to product manufacturing setup, including brand identity development, product design coordination and go-to-market strategy. I led the development of the digital sales system and orchestrated cross-functional collaboration across design, engineering, production and commercial partners, ensuring consistency, scalability and alignment throughout the process.

Results
The project resulted in the successful launch of a premium product brand with a clear market positioning and a fully integrated sales and production system. It established a strong foundation for international growth, combining product innovation, brand clarity and operational alignment.