ABOUT

My complete profile with some of the latest works stated below:

- Senior Executive (Creative) for T-Series (Super Cassettes Industries Pvt Ltd) Core Creative Team from 2018 - 2020, in Theatricals, Digital (Films & Series) & Music Videos handling Content Review & Development, Conceptualising & Creative Supervision, Production & Post-Production and Marketing & Promotions with Supervision across different KPI’s.

- Project Head for Discovery Global Networks show 'India's Ultimate Warrior' broadcasted on Discovery+, Discovery Channel, TLC, Animal Planet, Discovery Tamil, Discovery Sci, Discovery Turbo, ID, and Eurosport.

- Project Head and Creative Director for Network18 Docu-series ‘Dream Home Celebrations' broadcasted in 5 Languages.

- Headed Pan-India Marketing and promotions (Radio, Television & Press) for a single starring Sonakshi Sinha & Zahir Iqbal.

- Currently collaborating with directors, writers, and creative teams, I review, analyse, conceptualise and co-develop innovative show formats for fiction and non-fiction projects, ensuring they resonate with audience preferences and align with industry trends. I create and pitch compelling project proposals tailored to leading platforms that strategically meet their
objectives. Conduct market research to inform strategic creative decisions, ensuring relevance and resonance with diverse audiences. I oversee the development of high-quality pitch decks, treatments, story outlines, and pilots while fostering seamless collaboration among clients, talent, and production teams. Additionally, I monitor emerging trends to deliver market-ready concepts that fulfil platform-specific needs.