I'M A CREEPY CRAWLY, GET ME OUT OF EAR!
A client for over 6 years, tombola selected Über to create and produce the sponsorship idents for their multi-million pound sponsorship of ITV's I’m A Celebrity, Get Me Out Of Here!
Over 50 idents were produced, plus supporting promotional assets. The show itself was the third highest rated TV show of the year with a peak audience of over 12 million viewers, so it was crucial that the spots were entertaining, varied and fun.
MEET THE BUGS
The creative saw the introduction of ten personable CG ‘bug’ characters and heavily featured the product while still being in-keeping with the style, feel and humour of the show itself. This ensured viewers remained engaged as they headed into and out of the commercial breaks whilst being fully Ofcom and BCAP compliant.
With tombola arcade embarking on their 3rd year of sponsoring hit ITV reality show, I’m a Celebrity… Get Me Out of Here! we once again returned to the cast of creepy-crawlies to create some all-new jungle japes in the form of 17 new shorts.
Also, for the first time, tombola arcade asked us to create a TV ad to specifically promote the return of the series. Here the bugs excitedly anticipate the arrival of a new batch of celebs and - more importantly – the phones they will ‘borrow’ for the duration of the show.
Über Agency has been a Contributor since 20th November 2018.