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KGA brought U037 on board to develop and ideate creative for P&G brand Fairy in partnership with the release of the latest Paddington film, for a one day interactive pop up experience at Outernet London.

The event was based around kindness and #loadsofkindness. At the event you could interact with the space to share your act of kindness by app or physically within the space, in both cases leveraging Outernet's immersive, interactive, digital environment.