Stephen ONeill
Senior Art Director / Designer
ABOUT
In 2019, Japan is hosting the Rugby World Cup.
Identities for past global sporting events have received mixed reactions. Some are much loved, such as Lance Wyman's work for Mexico's 1968 Olympics and Otl Aitcher's work for the Munich Olympics in 1972. Some, such as London 2012 have caused uproar.
But too may have been underwhelming, seemingly dictated by committees, resulting in work that is forgettable – a real shame. An opportunity to create an identity for any event that receives worldwide exposure offers so much opportunity to create a real impact.
So, here's my identity for the 2019 Rugby World Cup in Japan. That beautiful, simple, iconic flag just needed a slight tweak to be fit for purpose.
AWARDS
Chip Shop Award
Back to Japan 2019 Rugby World Cup identity project
Gautam J
Animator, Upwork
India
Kim Youdan
Brand Identity Designer, Photographer & Artist
United Kingdom
Steve
Graphic Designer
United Kingdom
Jamie Roper
Camera Operator & Video Editor, JR Productions
United Kingdom
Lee Stuart Shepherd
Senior Creative Designer
United Kingdom
The Mission Control Communications
United Kingdom
Dot Studio
United Kingdom
Heather Deacon
Creative Solutions Connector
United Kingdom
Michael Tomes
Founder, Creativepool
United Kingdom
Terence
Freelance Senior Experience Designer / Illustrator
United Kingdom