ABOUT

A rebrand of Tourism Australia. I created everything from the wordmark to the photography style and poster design.

Brief:
Recreate the brand of Tourism Australia


Initial Reaction:
Focus on setting a new tone for Tourism Australia. Use a play on words combined with handcrafted imagery to create something completely different. Keep in mind the idea of maintaining a theme that can be carried over from state to state and city to city.

Idea:
Using coloured paper, recreate famous landmarks around the different states of Australia. Photograph the paper creations on brightly coloured paper, exemplifying the bright and vivid colours of Australia.

Examples of potential landmarks:
Ayers Rock, Sydney Opera House & The 12 Apostles.

Matching the tone:
In order to match the tone of the imagery being used, the copy writing has to be left of centre. The use of puns working visual cues will be essential for creating a point of interest in the new branding.