ABOUT

The full visual identity features a logo based around a symbol for eternity.
The graphic style is very clean with the triangle running through all the graphics and used as a transition device for the wipes and animation. The overall look needed to be “entertainment meets science, meets cool”, without falling into the Sci-Fi genre or being too heavily on the Light Entertainment side. This was achieved by using clean lines and muted tones of purple and grey, with a hint of pink alongside the crisp gold that features in the logo.