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Two Circles were tasked with developing a new brand identity and creative content for Thursday Night Football on Prime Video. This project aimed to enhance the viewing experience and engagement for one of the most popular weekly NFL broadcasts in the US.

Brand Identity Development:
The new brand identity centered around modern, dynamic visuals that resonate with a diverse audience. The bold colour palette, sleek typography, and innovative graphic elements were designed to reflect the high-energy nature of NFL games. This identity is designed to be instantly recognisable, ensuring consistency across all platforms, from digital to broadcast media.

Two Circles created a variety of engaging content tailored to Prime Video's unique audience, which included:

Promotional campaigns: Eye-catching teasers and trailers that build anticipation for upcoming games as well as tentpole moments like Black Friday - a key date in Amazon's calendar that helped drive sign-ups and brand awareness.

Interactive content: Leveraging real-time statistics, behind-the-scenes footage, and player interviews to foster community engagement.

Enhanced Viewing Features: Integrating interactive graphics during live broadcasts to provide viewers with a more immersive experience.

The strategy included extensive market research to understand viewer preferences and behaviors. Two Circles uses data-driven insights to inform creative decisions, ensuring that the content is not only visually appealing but also highly relevant to the target audience.

This collaboration showcased an ability to blend creativity with strategic thinking and ultimately driving viewership and enhancing the overall fan experience.