ABOUT

"Adidas tasked us with driving hype & desire for their new X Speedflow football boots by positioning them as the fastest football footwear on the planet.

We created @XSpeedflow . A custom-built Twitter account (the first of its kind) only the fastest could follow.

Competitors kept an eye on a livestream that acted as a starter gun, signalling the moment @XSpeedflow was open and kicking off a European wide race between 9 million competitors to hit the 'follow' button, and win the boots."