ABOUT

Twitch teamed up with 5 Gum for their Life Happens in 5 campaign to promote their chewing gum. This involved Twitch being included on 5 Gum's packaging in German retailer stores!

To promote the special edition product, we partnered with three German Twitch influencers, Akkcess, Veni, and Nookyyy, to create a commercial showcasing their own Life Happens In 5 moments. With 65 unique assets, we spread the word across various social media platforms to reach a broader audience.

To round things off, we also organized multiple live streams on Twitch, featuring the same three influencers completing in-game challenges to gain XP, unlocking prizes for their individual communities.

Lead Producer: Conor Beattie
Broadcast Producer: Tim Geßler
Creative Strategist: Felix Schuetz
Studio: ANY Agency
Live Studio: Promod Esports
Design: Hotdrop