Twitch London

ABOUT

Twitch collaborated with Porsche once again after the success of our previous campaign, the Porsche Formula E Start from Zero, which we developed to launch their Formula E team and unlock their Porsche 99x Electric car in 2019. This time around, we were brought on to support their Make it Matter campaign, which looked to level up their team.

To tease the main broadcast, each of our talented hosts, Julia Hardy, P4wnyhof, and Trymacs, received a classified envelope from Porsche, which they opened live on stream. The envelopes contained an invitation letter and a mission briefing video that asked them and their Twitch community to help solve a thrilling challenge: locate the missing Porsche 99X Electric.

Julia, P4wnyhof, and Trymacs collaborated with Twitch chat to solve a series of interactive puzzles, providing support to Porsche's FormulaE driver, Pascal Wehrlein, as he battled his mysterious competitors on the track. With the assistance of our talented hosts and Twitch chat, Pascal confronted the mystery driver in a final battle on the track. Pascal and the team defeated the challenger, revealing their true identity as none other than Andre Lotterer, who had hidden the vehicle as a challenge to help the team improve their skills for the upcoming season.

MADEIT CREDITS

  • PorscheClient
Contributor:

Twitch has been a Contributor since 25th November 2015.

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Twitch x Porsche - Levelled Up Campaign

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