ABOUT

Tes, formerly known as the Times Educational Supplement was originally a weekly publication first published in 1910 as a pull-out supplement of The Times newspaper. Since then Tes have developed their offering into a suite of educational materials, jobs, news and courses.

They required an identity refresh to reflect this change and to communicate themselves as much more than this dated perception. It was deemed necessary to review their brand, logotype, typography and colour palette, alongside guidance documents on how to assemble any piece of Tes communication, be it a brochure or an exhibition stand.

We helped them to establish and develop this new brand identity and assisted in forming a framework of assets - the ‘DNA’ by which recognition was to be heightened.
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Worked on as Creative Head, Brand at Fuel Integrated Comms Ltd.