ABOUT

Description
TWI worked with Your Cargo Contact, known as YCC, to help bring a bold new logistics brand to life. With no existing marketing materials, brand guidelines or established visual system, the project started with a clear ambition: to create something distinctive, confident and memorable that matched the scale of the company’s vision.

Brief
YCC needed a piece of marketing content that could quickly communicate who they are, what they stand for and why they are different. The creative needed to feel punchy and disruptive, helping the brand stand out in a competitive sector while giving the business a sharper and more professional presence.

Summary
TWI created a promotional video that used bold typography, strong colour, confident messaging and fast-paced visual storytelling to introduce YCC in a way that felt fresh and distinctive. Without an existing brand framework to follow, the creative approach helped shape the look and feel of the business, giving YCC a clearer visual direction and a stronger foundation for future communications.

The result was a high-impact piece of content designed to grab attention, build recognition and communicate the energy behind the brand. Through concise copy, dynamic design and a confident visual style, the video helped turn YCC’s big vision into a memorable brand moment.

Successes
The project gave YCC a bold, professional and distinctive first marketing asset, helping the business move from vision to visible brand presence. It created a stronger platform for promotion, supported brand awareness and gave the company a clear creative direction that could be built on across future marketing materials.