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Description
TWI worked with Integrated Global Services, a global provider of asset integrity, reliability, efficiency and environmental solutions for mission-critical industrial equipment, to create a striking visual campaign for an industry exhibition. In a sector where communications can often feel highly technical, functional and difficult to differentiate, the project transformed complex service messages into bold, movie-style posters designed to stop people in their tracks.

Brief
IGS needed a standout creative concept that would help its services cut through in a busy show environment. The challenge was to take specialist industrial solutions, including asset protection, thermal spray coatings, cleaning and reliability services, and present them in a way that felt confident, memorable and completely different from the expected look of the industry.

Summary
TWI developed a cinematic poster concept that reimagined IGS services as high-impact movie-style visuals. Each piece used dramatic composition, strong messaging, bold typography and a more theatrical design approach to create intrigue around highly technical subject matter.

The creative gave IGS a distinctive exhibition presence, turning specialist engineering services into a visual story that was easier to notice, remember and talk about. Rather than relying on conventional technical formats, the posters brought energy and personality to the brand while still respecting the seriousness, scale and expertise of IGS’s work in challenging industrial environments.

Successes
The project gave IGS a memorable and highly distinctive set of exhibition materials that stood apart from typical sector communications. It helped turn complex service information into an engaging visual experience, giving the team a stronger conversation starter at the show and a creative platform that made technical expertise feel bold, accessible and worth a second look.