ABOUT

People don’t really think about sunscreen until it’s too late.Sunscreen: the one thing you ignore until it's painfully too late. I wanted to take that universal moment of regret and make it visual.  Just the familiar, awkward reality of summer: questionable tan lines, over-baked sleepy beauties, overly-muscled regulars, and absolute beach-day madness.
To make you physically feel the heat, I baked the visuals in golden tones and framed the project in a 4:3 aspect ratio for that raw, authentic summer vibe. But there is a visual catch. The color shifts the moment we enter the 'sunscreen shadow’ a stark transition from the harsh, burning sun into a cooler, protected visual space.
We wanted to remind people how important sunscreen is, without a single flying product shot or the usual 'apply and smile' moment.Instead, we used the thing that's always been there: the shade itself. The shadow is the hero of this film. It's what protects you. It's what you're always looking for on a crowded beach. And it's what you're missing when you don't wear your sunscreen.Simple. Human. No tricks.A film by Atakan Köse.