ABOUT

Asuman, a well-known brand, reached out to us for a CGI project to promote the opening of their new store in the Caddebostan district of Istanbul. The objective was to announce this opening to thousands of people in Istanbul. After completing the initial preparations, we presented the brand with various creative concepts and ideas. The most liked concept involved the brand's iconic dessert falling onto the street, followed by the completion of its inner ingredients.

Location and Conceptualization:
After determining the location for the shoot, our team captured the scene in the Caddebostan area. Once the groundwork was laid, we moved forward with designing and creating the 3D models for the dessert's custom jar and its internal ingredients.

3D Modeling and Design:
The dessert and its ingredients were meticulously modeled in 3D to achieve the desired level of realism. Every detail, from the texture of the jar to the intricate design of the dessert's interior, was carefully crafted.

Lighting and Rendering:
The lighting setup was tailored to match the real-world environment of the location. This included adjusting the lighting to create a natural ambiance that aligns with the daytime conditions of the street scene.

Animation and Realism:
Following the realistic lighting setup, the animation was executed with a focus on achieving a smooth, believable effect. The goal was to make the dessert’s fall and completion of the inner ingredients look as lifelike as possible, aligning with the brand's request for realistic effects.

Final Delivery:
After the animation and rendering phases were completed, the final video was delivered to the brand. The entire production process took around 10-12 days to complete.