ABOUT

The brief was to create the Annual Benchmarking report with a fresh look and feel, but in line with the brand guidelines. The objective also was to make it stand out in comparison with the other marketing/communications collateral. My concept was to go with 'measures', and as the name and intent of the report suggests - it's an annual measure of figures and numbers. My next challenge was to jazz up the content in a way that the audience finds interesting, and understands. This was done through conversion of regular graphs and pie charts to bright infographics that punctuate the content throughout the flow of the report.