Tushar Rai
Copywriter
ABOUT
The project was to write a creative piece about 120 years history of the leading Montreal-based shoemakers, Chaussures DeLuca. The objective was to make the piece personal, portraying the arduous 40-year-old journey so that employees of the company could feel a sense of pride and belonging upon reading the piece.
I chose the close third person narrative to make the story personal, to allow the audience to step into the shoes of the shoemaker.

Back to The Shoemaker - Italian craftsmanship in Montreal project