ABOUT

Overview:
Verona Tiles, a leading supplier of trend-driven tile and flooring solutions, partnered with Turps Film to create a series of 3D animated instructional videos. The purpose of the project was to demonstrate the correct installation process for their ClickLux range, which combines next-generation technology with the latest design trends to offer a stylish and versatile collection of rigid SPC (Stone Plastic Composite) flooring. The videos were designed to educate installers and end-users, ensuring that the products were installed with precision and ease.

Objectives:
Verona Tiles needed clear and informative 'how-to' videos that could be distributed both online and in retail stores across the country. The goal was to:

Showcase the ease of installation of the ClickLux range.
Highlight the versatility and stylish design of the product.
Provide step-by-step guidance to reduce installation errors.
Ensure the videos were visually appealing and easy to follow for both professionals and DIY installers.
Approach:
Turps Film was tasked with creating high-quality 3D animation that accurately depicted the installation process of ClickLux flooring. Similar to our work with Saint-Gobain Abrasives, where we produced a 3D animated showcase of Norton Razorstar®, this project required technical precision and a creative touch to ensure the animations were both informative and engaging.

1. 3D Asset Modelling:
All assets, including the ClickLux flooring components and tools required for installation, were modelled from scratch by our in-house team. The product's texture, design, and the environment were meticulously recreated to ensure an accurate representation of the real product.

2. Animation:
We animated the entire installation process, breaking down each step to demonstrate how the flooring panels click into place. The animation covered various aspects, including:

Preparation of the floor surface.
Laying down the underlay.
Clicking and locking the panels together.
Cutting and fitting around obstacles.
The animation focused on showing both common mistakes and best practices, ensuring that viewers would understand the correct methods.

3. Clear and Engaging Visuals:
We utilised dynamic camera angles and close-up shots to provide clarity on each step. The use of vibrant colours and realistic textures brought the ClickLux product to life, ensuring that it stood out to the viewer. We also applied text overlays and simple graphical instructions to guide viewers through each step of the installation.

4. Distribution:
Once the animation was completed, it was distributed to retail stores nationwide and used across Verona Tiles' digital platforms, including their website and social media channels. This ensured that both retail staff and end consumers could easily access the instructional content, helping to boost product adoption and reduce installation errors.

Outcome:
The ClickLux installation video series was a success, helping Verona Tiles to:

Increase customer satisfaction by providing easy-to-follow, visual instructions.
Boost product awareness across retail stores and online platforms.
Reduce installation issues, ensuring that customers installed the flooring correctly the first time around.
The animations not only provided valuable instructional content but also helped to position ClickLux as a premium, user-friendly flooring option for a wide range of projects.