ABOUT

Objective: The goal of this project was to produce a series of customer-facing explainer videos aimed at promoting IE Hub’s free online affordability tool. The tool helps users manage their income and expenditure by providing them with a structured, easy-to-use system for tracking finances.

Approach: We developed a bright, colourful, flat 2D animation in a style similar to Corporate Memphis, which is known for its friendly and approachable aesthetic. This visual style was chosen to keep the content accessible and engaging for a wide range of users, including those who may be less financially literate.

Key elements of the project included:

Animation: The explainer video used clear, simple visuals to break down potentially complex financial processes, making the content easy to understand for users of all backgrounds.
Scriptwriting & Storyboarding: We collaborated with the IE Hub team to ensure the script was user-friendly and informative, guiding users through the I&E tool’s key features step by step.
Focus on Accessibility: The video was designed to be inclusive, using plain language and visual aids to explain the importance of managing finances effectively.
Challenges: The main challenge was to communicate the functionality of the financial tool in a way that wasn’t overwhelming or overly technical. The animation had to strike a balance between providing enough information to educate users while keeping it engaging and easy to follow.

Outcomes: The final animation was well-received by IE Hub and their audience, effectively promoting the online affordability tool. The bright, approachable animation style helped demystify financial management, encouraging more users to engage with the tool and take control of their finances.

Testimonial: IE Hub praised Turps Film for producing a clear and engaging explainer video that simplified the complexity of financial tools for users. The project contributed to an increase in user engagement with the tool.