About me
multi
Multi is a good description.
Multi-cultural being born and raised in San Juan and having lived in Madrid, Barcelona and now, Chicago.
Multi-disciplinary having started as a mixed media (fine arts) artist, then developing as a graphic designer, art director then relocating to Barcelona to evolve as a digital creative who balances his ideas between principles of design and innovative technologies.
Multi-awarded at Cannes Lions, Clio, One Show, D&AD, New York Festivals, London International Advertising Award, Kinsale Sharks (Ireland), US Hispanic Ideas Awards, El Sol (Bilbao, Spain), FIAP and El Ojo de Iberoamérica Awards (Argentina), Festival Caribe Awards (Panamá), Cúspide Awards and SME Digital Awards (San Juan, Puerto Rico).
Multi-grateful for being able to share this journey with Nicole and their two kids; Bibiana Sofía and Pau Xavier.
Skills
Art Direction, branded content, Branding, content strategy, corporate identity, Creative Direction, Digital Strategy, Editing, Editorial Design, Experiential Marketing, Illustration, Interactive Design, Non Linear Storytelling, Painting, Participation Strategy, Photo Editing, Photography, Photoshop, storytelling, Usability
Sector Experience
art direction, integrated marketing, interactive design, Participation
Awards
AD Age Hispanic - Silver, Cannes Lions - Bronze, Cannes Lions - Gold, Cannes Lions - Grand Prix, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Gold, Clios - Silver, D&AD Award - In-book, El Ojo - Grand Prix, El Sol - Bronze, El Sol - Silver, Festival Cúspide - Multiple, FIAP - Bronze, FIAP -Gold, KINGSALE SHARKS - Bronze, London International AA - Gold, London International AA - Silver, New York Ad Festival - Second Prize, New York Festival - Finalist, One Show - Silver Pencil, SME Digital - Multiple
Clients
AT&T, Banco Popular, Beam Suntory, Coca-Cola, Copa Airlines, Diageo, Firefox, Ford, Gatorade, General Motors, Heineken, Kraft Foods, McDonald's, Miller Coors, Mozilla, Nestlé, PepsiCo, Red Cross, Toyota, Verizon, Walgreens
Trade Associations
Cannes Lions, Elisava Designers, Hyper Island Masters Class Alumni