ABOUT

The brief was to create a cohesive suite of print materials for Parsley Box - including direct mailers, press adverts, and quarterly catalogues - that would appeal to their core demographic while elevating the brand's look and feel. The concept focused on balancing accessibility with aspirational lifestyle appeal, using glossy food imagery and clear navigation to reflect the ease and enjoyment of the service.

Each asset was designed with consistency and clarity in mind. I developed a clean layout system that allowed the high-quality product photography to shine, supported by a warm, inviting colour palette and accessible typography. Custom iconography was introduced to highlight key product categories, offers, and ordering information, making the user experience intuitive for an older audience. Throughout the campaign, print production was carefully considered - with finishes that reinforced quality without compromising legibility.

The refreshed print materials strengthened brand recognition and contributed to increased customer engagement across seasonal campaigns. Parsley Box reported a boost in response rates to direct mail and a stronger ROI on their catalogue sends. The work also formed the foundation for subsequent design rollouts, ensuring consistency across other touchpoints including digital marketing and packaging.