ABOUT

The Manchester Comedy Store delivers an annual Comedy Festival and whilst the 2009 campaign received creative industry accolades, consumer awareness was incredibly low and as such the business was looking for a return on investment for the 2010 event.Truth created a brand campaign and a bank of assets for the client to work through internally, ultimately keeping budgets maximised in doing so. The branding then carried through for the 2011 event, given its success in terms of ticket sales