Truth
Manchester
ABOUT
ITV was looking for a Manchester-based design agency that could deliver the guideline infrastructure for its Coronation Street licensees. Having experienced uplift in licensed branding from the 50-year anniversary, ITV wanted to continue this revenue stream ensuring that the off screen experience reflected the on screen one. Truth developed a comprehensive guide to the branding to provide consistency, defined assets and product examples.

Back to Coronation Street Brand Identity project
Alberto Gregorio
Graphic Designer, Freelance
United Kingdom
Johnny
Creative Services Manager, Jomo Design & advertising
United Kingdom
Creativepool
United Kingdom