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In a category dominated by sharp chemical smells and purely functional branding, Manchester-based brand studio Trumpet partnered with new homecare brand Adora to challenge the norms of how cleaning products look, feel and are experienced.

Rather than leading with performance alone, Adora set out to reverse the usual hierarchy of the category. Scent and beauty come first, inspired by the world of fine fragrance, followed closely by products that clean exceptionally well. Trumpet was brought in to shape a brand that reflected this philosophy, positioning Adora closer to a perfumery than a traditional cleaning brand.