Modern Networks is a leading provider of IT and telephone services to the UK's commercial property sector. The company has recently started to offer a managed print service. The company's sales function required a small brochure they could use to talk through the various benefits of managed print while visiting with building managers, facilities managers and shopping centre managers. The brochure is also mailed out to prospective customers.
The brochure is 22-pages, A5 landscape. The target audience are busy people with limited understanding of IT so the brochure needed to be written in a straightforward, conversational style. We purposely limited the amount of copy per page and used full-page, full colour photography and illustrations throughout to engage readers.
As well as the hard copy of the brochure, there is a PDF version available to download from the Modern Networks website. The new managed print service has been promoted through a number of themed emails, such as the hidden costs of printer fleets, cybersecurity and data protection.