ABOUT

All electricals can be recycled. Who knew?
Well, no one in 2019.
Until we created this pink hypnotic moggy.
Why? Because people listen to their cats.
And cats know all about having multiple lives.
Just like your old vibrator. Which is now a toothbrush.
Now this cat has gotten 12 million humans to start recycling their electricals.
Not bad for a crimson-ball-licker.

Results:
+16m electricals recycled
48% conversion rate
+2m organic tiktok views