Roar Music Festival is a one-day festival that supports Camp Ooch, a summer camp in beautiful Muskoka, ON for kids with cancer. We were overjoyed to support this cause. We drew inspiration from sheet music to create the identity of the lion, and paired it with a bright and vibrant colour palette. We're adding more to this project as we inch closer to the festival date but simply couldn't wait to post it. If you want to find out more about the Trout + Taylor creative process behind this project, pop on over to the behind the scenes look.