ABOUT

Challenge
Peroni Nastro Azzurro have ambitious growth plans to make itself a top ten global beer brand by 2030, transforming it into a truly global Italian style power brand. To do this they asked for our support to recruit more category drinkers into the Peroni Nastro Azzurro brand, ultimately driving salience via a new brand purpose.

Approach
We planned, produced and launched ‘Live Every Moment’; a new consumer-facing brand manifesto which demonstrates how Peroni Nastro Azzurro can elevate the everyday moments with passion and flair, in true Italian style.

The campaign was developed to broaden the reach of the brand by making Peroni Nastro Azzurro more relevant across key consumption occasions across all touchpoints. The campaign taps into into key relevant moments and demonstrates how to live as fully as possible, with Peroni Nastro Azzurro being the catalyst.