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"Shoemaker Reebok is taking fighter Conor McGregor into the animated ring in a vivid spot to launch its Zig Kinetica shoe.
The legendary mixed martial artist is seen wandering into his son’s bedroom, looking to clean up all the toys. When he jumps over a toy train track, the transformative power of the shoe morphs McGregor into an action figure that must harness Zig Kinetica’s energy to fight off rogue toys, like an attacking clay monster and a toothbrush-wielding evil clown.
The launch of ‘Zigurine’, by Deutsch, marks the next phase in Reebok’s ‘Sport the Unexpected’ campaign, celebrating risk takers and features a shoe that is designed to channel and return energy with every stride."