Anastasia Beltyukova Integrated Art Director, Illustrator

ABOUT

As a passion project at Mere Mortals during Menopause Awareness Month, I led the rebranding of the Menopause Support charity, reimagining their style and tone of voice. From concept to execution, I designed the brand’s new identity and created all the illustrations, ensuring consistency across every touchpoint. The goal was to raise awareness, advocate for better education for GPs, workplace support, and early education in schools. This project aimed at giving the charity a bold new voice to help break the stigma and support women going through menopause.

MADEIT CREDITS

  • Menopause SupportClient
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