ABOUT

The problem
When it comes to running brands, runners don’t give Adidas much thought. That’s why they asked us to help launch their running shoe, Solar-BOOST. Working with the Adidas marketing, product, business and digital transformation teams, we made sense of the research they had compiled and crafted a solution that would help them achieve their big ambition.

The solution
This new framework helped the teams work together to co-create a new launch strategy, which took the comms assets – such as campaign work and the TVC – and brought it to life online. Working with the Adidas Research Team, we helped create a script to user test the ideas across the world. Then, as part of the assessment panel, we helped to prioritize the changes needed to go into the final designs and build.

The results
The result was a clear, impactful and flexible website that could evolve alongside the brand – holding new content types, sub-brands and products over time. We also created a new landing page that considered all stakeholders’ needs and showcased Solar-BOOST as the number one running shoe.