ABOUT

Working in collaboration with Jo Graham (brand strategist) together we created the brand mission and full brand identity.

idea:
Tofauti is a small but growing charity.
Diverse in our backgrounds, experiences and skillsets. But United in one goal - to come together to make a difference for Africa’s wildlife and communities.
'Tofauti' means difference in Swahili.
so 'Together we make tofauti'

The brand mark design is influenced by a mix of both modern and traditional African typography. The type has a sense of roughness to it and the 'T' points the way forward with positivity and drive.