ABOUT

Don’t forget the Roan this Christmas - campaign

Thank you to Mark Harold (animation) and Joe Rolls (voice over)

Mission: to drive small donations from a new audience, using paid and organic social, building a wider brand awareness and increased following.

Tofauti's mission is complex to communicate, and our world post covid is quite different. People are even more aware of the frailties of communities, wildlife and our planet, they’re thinking they need to do more, particularly around Christmas time.

Many are searching for the right causes to connect with, understand and support.
But there’s a wealth of information both trusted and false in the conservation space, it’s confusing, and without in-depth knowledge or time to learn people find it difficult to decide what to support.

What works is simple bite-size chunks of information, something that’s easy to understand and explain to someone in a lift in 60 seconds. Things the audience buy, feel part of and be able to explain to a friend. Did you know that..., so I’m helping because... and have you heard of Tofauti?

Approach: Problem, solution – age-old, tried and tested advertising technique. Set up the problem in a fun way. Hit them with reasons why we need their help and then what we can achieve together, then ask for a small donation there and then. Drive instant click response.