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HOBGOBLIN HALLOWEEN CAMPAIGNTHE FIRST OUTING FOR HOBGOBLIN'S NEW CREATIVE PLATFORMHobgoblin’s launched its new creative platform with ‘Best Sipped in the Dark’ - a Halloween campaign under the brand’s new ‘Born Different’ positioning. The out-of-home (OOH) led campaign features a high impact special build creative using glow in the dark UV paint on the Ebor StreetMural in Shoreditch.THE DRUM SHOWCASED ‘BEST SIPPED IN THE DARK’ CAMPAIGN AS THE BEST HALLOWEEN BRAND THAT YEAR