ABOUT

This research examines the drivers and opportunities for companies to support employees in their care responsibilities – be it for children, ageing parents or family members with disabilities or long-term health conditions. I was asked to design the research’s cover and layout.

DESIGN OVERVIEW
The cover is designed based on the theme 'Balance', the graphics are symmetrical from top to bottom and left to right, with an emphasis on two images representing career and caregiving.

To increase readability in this text-heavy document, a 2/3 column was created for the main content whereas 1/3 was used as a complementary section with visualised data and graphics to support the context. Font hierarchy and case study templates were used throughout the document to maintain consistency and align with the theme 'Balance'. Icons are used in respective areas to differentiate various sections. The visualised infographics of key findings allowed readers to easily understand and grasp the outcome of the research. The entire research was designed using CB’s brand colour scheme orange.