ABOUT

What the world we look like without graphic design?
Our approach involves coming as close as possible to the removal of graphic design, or rather its diversity, by establishing a protocol of ‘degraphisation’ based on categorical rules and a radical process. We confused matters by reducing the labels of 100 current consumption goods to one mode of expression, one form and one identity. — Attempt to remove graphic design from a 100 packagings. Creation of an installation and a brochure explaining
our approach and relaying comments of the audience, coming from different areas, about the piece. — Work done in collaboration with Coline Delaunois and Laurane Perche.