Our rebrand was the result of a year-long project to get to the heart of what TouchNote had become over the years to our team and customers.
We started out with a quick and easy way to send photo postcards through our app. As we started growing we spoke to the people who loved using us, and it was clear that TouchNote was so much more to them than sending postcards, it was all about being thoughtful.
In this age where digital photos and messages disappear or are quickly forgotten, TouchNote gives people meaningful ways to keep in touch that are tangible and enduring.
Our new ‘thoughtful bubble’ logo has a heart in place of the first letter ‘o’ in TouchNote, representing how you use the app to do something special for someone you care about.
It’s never been easier and more intuitive to create TouchNote products on your phone, desktop or tablet. We made big changes to the app during the rebrand to take the user experience to a new level. Our talented in-house developers are constantly making improvements, and the rebrand brought about a new set of UI guidelines to help our designers create new flows in response to user feedback.
We also redesigned the website, with a big focus on giving users inspiration to be thoughtful.
Whilst we used to show our products and devices displaying our app on flat backgrounds with a graphic style, we’ve now evolved into including lifestyle photography. This brings out the human touch and the feelings that go into giving and receiving TouchNote cards and gifts. We place a lot of importance on this, so we’ve even designed a dedicated space for shoots in our new office in Old Street.
Our products also got a revamp last year, with more design options to make being thoughtful more personalised. This goes right down to the inside of our snazzy greeting card envelopes that now offer three beautiful patterns to choose from. We made the overall feel of the greeting cards higher quality and included a touch of luxury to the envelope with an embossed logo.
The original TouchNote product - our postcard - also got a stylish makeover, with a new texture to the card and a more traditional-looking stamp.
The rebrand has seen TouchNote transition towards a more accessible, emotional and long-lasting method of communication, with thoughtful products to send and share. The redesign, led by London-based agency Big Fish, was a crucial step at the start of our new strategy, which includes the launch of additional features and products to complement and reinforce TouchNote’s new identity.
Our CEO, Oded, said: “We took a lot of time to ask the people who send a TouchNote why it matters to them. They told us that, above all else, TouchNote gives them a fun and thoughtful way to keep in touch with their loved ones. We are well known for making it a feel-good and seamlessly easy experience for them, and the new look is now making that moment extra special.”