ABOUT

PURPOSE: To debut 12 new products, including the Robinhood credit card, to a high-profile audience of VIPs, media, and investors.

BRIEF: Design a high-impact launch event at JFK’s TWA Hotel, integrating immersive branding, live demos, and a global livestream.

OUTCOME: TM G created "Robinhood Air," an aviation-themed experience featuring interactive flight simulators and a custom merchandise storefront. Reaching 40M+ livestream viewers, the event secured major coverage from Bloomberg, Reuters, and CNBC.