Tory Mabey
Freelance
ABOUT
Unitary is an AI image and video content moderator, screening the internet for harmful images. The task was to design a logo and identity to use across all brand touch points in time for the
founders to pitch to global investors. I designed the icon using the distinctive U shape of
Unitary and creating a simple, digital, angel-like form. The angel symbolises Unitary as the guardian of the internet. The logo type is based on Futura with some amends to make it an ownable logo.
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