ABOUT

Panasonic is one of the worlds’ most respected brands. The B2B division is a key part of the business and, with a strategy to focus on connected solutions, Panasonic wanted to update its B2B brand to increase emotional engagement with customers and prospects, whilst emphasizing the innovative nature of their technology.

Panasonic chose B2B specialist Torpedo to bring their brand to life.

Following stakeholder research undertaken by Panasonic, Torpedo developed a comprehensive brand platform that took the Panasonic Business brand to new levels. A suite of core assets ensured brand consistency across 35 countries and multiple product categories – without breaking Panasonic’s budgets.

With ‘Freedom through Innovation’ and a 3D animated eagle at the heart of the new brand, Torpedo enabled Panasonic Business to achieve their objectives.

Post-launch ROI analysis by GfK shows a 33% increase in functional image and a 18% increase in emotional appeal. 13 out of 19 emotional attributes scored higher with the new brand.
Homepage bounce rates have reduced by 35.95% compared to the same period last year and research shows significantly higher engagement with a 30% increase in intention to purchase.