ABOUT

THE CHALLENGE
Pitch for - and win - an integrated product launch campaign for the Norwegian sports brand Odlo.

THE STRATEGY
Foxtrot Papa snatched the campaign from the incumbent German agency in a tightly fought competition that included another 4 European agencies. The compelling tagline ‘One degree makes all the difference’, and accompanying creative for the new outdoor clothing range, proved so successful that the agency was awarded the contract for Odlo’s entire 2018 global campaign.

MY ROLE
Coming up with the creative concepts that won the pitch, then overseeing the campaign in close collaboration with strategists, copywriters and storyboard artists. I art directed studio photo shoots in London and also on location (on skis) in Davos.