ABOUT

THE CHALLENGE
Create a ‘user experience’ film for BBC’s Top Gear.

THE STRATEGY
Foxtrot Papa pitched two storyboards starring the KIA Stinger and taking a 360˚ interactive approach. Top Gear was so impressed, they commissioned the agency to shoot both.

MY ROLE
Originating the ideas together with the editorial director, storyboarding them, selecting the crew and location then art directing on set. All the films’ graphics were created by myself and a video editor.