ABOUT

THE CHALLENGE
Taking a risk. Moving to Cape Town for a year and identifying the opportunity for a photographic production resource that could serve the UK market.

THE STRATEGY
Cape Town is only one hour away from the UK – but 6 months ahead in terms of seasonality. So I approached UK photographic libraries and offered the opportunity to scout locations, cast models and shoot using the best local photographers. Identifying current trends with no need to send out expensive teams.

MY ROLE
An ‘end-to-end’ service based in Cape Town. Sourcing photographers, models and scouting locations. Identifying and pitching B2C and B2B trends and delivering images that exceeded expectations.