The Top Ranked Global Brands

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Global Brands

The Global Brands ranked here are the most active commissioners of creative work in their category. Rankings reflect partnership activity, agency engagement and overall network presence.

How to choose

Research before you reach out.

Use this directory to identify which Global Brands commission work in your category, who their preferred partners are, and how active they are in the creative network. This is the foundation of credible new-business outreach and category benchmarking.

Good to know

Frequently asked questions

01How do I find the best Global Brand?

Filter the ranked list by region, project type and budget, then compare portfolios. Send a structured brief to your shortlist via the platform brief tool to receive comparable proposals.

02How much do Global Brands charge?

Rates vary widely by tier, region and category. The simplest benchmark is comparing three profiles at similar experience and category, and asking for indicative pricing bands.

03What makes a top-ranked Global Brand?

Top-ranked Global Brands on Creativepool combine editorial standing (awards, shortlists), client recommendations, portfolio engagement and active recent project output. The composite refreshes weekly.

04How are these rankings calculated?

Rankings combine editorial standing (awards and shortlists), client recommendations, portfolio engagement (likes, views, project saves) and active project output within the trailing 12 months. The composite score refreshes weekly so dormant accounts drop and emerging entries rise.

05How often do rankings update?

Weekly. The composite recalculates every Monday from awards data, client recommendations, profile activity and live project performance signals.

06Can I be added to this list?

Any Global Brand with a verified Creativepool profile is automatically considered. Maintain an active portfolio, collect client recommendations and submit work to the Creativepool Annual to improve standing.

07How do I write a good brief?

A good brief covers: business problem (not just creative request), success metrics, target audience, hard constraints (timeline, budget, mandatories), and decision-making process. Most engagement issues trace back to vague briefs.

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