ABOUT

CONCEPT

Hyundai Gen Z Saudi Arabia was developed as a youthful, energetic automotive campaign designed to connect Hyundai’s vehicle range with a new generation of drivers. “The Storyboard” reveals how the campaign’s original visual concepts were translated from illustrated frames into finished cinematic scenes.

EXECUTION

Toosuns Creative Production brought the storyboard to life through campaign production, visual storytelling and carefully planned automotive filmmaking. Each sequence was designed to preserve the energy, composition and movement of the original creative direction while giving the Hyundai Tucson, Santa Fe, IONIQ 5, Sonata and Kona their own distinct presence.

The campaign was produced in both landscape and vertical formats, allowing the content to work across digital advertising, social media and brand platforms.

RESULT

The final storyboard-to-screen film demonstrates the connection between creative development and production execution. It presents the Hyundai range through a cohesive, contemporary visual identity created for Gen Z audiences in Saudi Arabia.