ABOUT

STRATEGY
The Mall is the largest and newest shopping mall in Sofia. The retail sector in the Bulgarian capital is now very crowded and highly competitive, so it’s essential that all marketing and advertising assets are instantly identifiable, highly visible and clearly relevant for the appropriate target audience.

EXECUTION
Designed to intrigue and excite the audience, the overarching theme for all advertising is Guess where I’ve been? The Mall. The logo is underscored with a strapline which changes according to context - for example, destination: style.

We created a simple and strong look for all communications with an emphasis on strong monochrome photography, the most relevant elements being highlighted in orange taken from the brand palette.

All text is in Bulgarian with only the logo in English.