ABOUT

Two individuals. One journey. Distinct identities, united in harmony. India's biggest luggage brand meets India's biggest wedding-wear brand. A two-colour trousseau line — navy for the groom's story, champagne for the bride's — designed to be bought as a pair, gifted at the wedding and carried into the marriage. I led the art direction, and this case study shows the honest arc: the exploration first — moodboards, colour-story philosophy, shell and proportion rounds, surface studies, festive zipper trims, tag options, the lotus-motif lining concept, co-brand plate concepts and campaign direction — and then the destination: the final launched product as it sells today, with its D2C listing set. Launched — live on shelves and D2C.